Private Black-owned company · Black-owned

Actively Black

Founded by Lanny Smith; independent athletic wear

Stock value

Share price: Private — not listed
No stock value exists for a company without listed shares.
Revenue: $5.6M
Reported, not filed · Annual sales, reported by CNBC · CNBC 2022 · source

Company profile

Black ownership: Not disclosed
No ownership percentage published · Not disclosed
Active ventures: Athletic apparel, Team collaborations
Actively Black company site

Culture profile · Fashion + Sneakers

Streetwear and sneaker culture are Black cultural exports that now govern luxury calendars, and the margin question is whether creators hold the label or only the collaboration.

Market scale: $314B
TechSci Research 2024 · US apparel and footwear market · United States · source
Retail ownership share: 5%
Black-owned share of US sneaker retailers against outsized Black consumer demand. · CultureBanx 2024
Brand revenue share: Data developing
No verified figure for Black-owned share of apparel brand revenue. · No verified publisher —
15 Percent Pledge in fashion: Retail shelf commitments
Extension of the shelf-space pledge into apparel and footwear retail. · Fifteen Percent Pledge 2020–ongoing
CFDA IMPACT / Black in Fashion Council: Supplier diversity programmes
Industry bodies pressing for sourcing and representation commitments. · CFDA / BIFC 2020–2021
Retail diversity audits: Kelly Initiative
Audit of hiring and promotion practices across fashion retail. · WWD 2021