Music + Audio$17.7B industry revenue · RIAA 2024no listed Black-owned market valueawaiting filingsBeauty + Personal Care$92.0B industry revenue · P&S Intelligence 2023no listed Black-owned market valueawaiting filingsSports + Sports Media$170B industry revenue · Two Circles 2024no listed Black-owned market valueawaiting filingsFashion + Sneakers$314B industry revenue · TechSci Research 2024no listed Black-owned market valueawaiting filingsFilm + Streaming$46.0B industry revenue · MarketLine 2024no listed Black-owned market valueawaiting filingsCreators + Influencer Marketing$250B industry revenue · Goldman Sachs Research 2023no listed Black-owned market valueawaiting filingsFood + Hospitality$1.1T industry revenue · National Restaurant Association 2024no listed Black-owned market valueawaiting filingsGaming + Esports$188B industry revenue · Newzoo 2024no listed Black-owned market valueawaiting filingsAutomotive Culture$52.6B industry revenue · SEMA 2024no listed Black-owned market valueawaiting filingsFitness + Wellness$22.4B industry revenue · Health & Fitness Association 2023no listed Black-owned market valueawaiting filings
Top Earners · The Urban Magnate™

Automotive Culture

Culture profile

Car culture has long been a Black aesthetic and status language, yet dealership ownership and aftermarket supply — where the margin sits — remain thinly held.

Market scale
1,476 minority-owned franchised dealerships (NAMAD, 2022)
Partnership activity
Moderate — endorsement and motorsport
Revenue channels
Dealership and service operations · Aftermarket parts and customisation · Media, events and content · Endorsement and motorsport sponsorship
Source year
2019–2025
20companies · ranked by published financial value
CompanyOperationsTickerAmount · fiscal YTDBlack ownershipTie
Files its own numbers
Black-owned and Black-founded companies standing on their own figures. Private ones file nothing public.
Founded by Vinnie Johnson; one of the largest Black-owned manufacturers in the US
Vehicle module assembly
Detroit Thermal Systems
Irvin Automotive
Piston Group company site
private
not listed
$3.1B
2024 · reported, not filed
Forbes
100%
Wholly owned by founder Vinnie Johnson
Piston Group / Crain's Detroit reporting
Black-owned
Seating and interior systems supplier led by Ronald E. Hall; a joint venture whose majority partner, Epsilon, is Black-owned
Seating systems
Sequencing
Assembly plants
Bridgewater Interiors company site
private
not listed
$2.0B
2018 · reported, not filed
Black Enterprise, BE 100s
51%
Epsilon LLC, the Black-owned partner, holds 51% of the joint venture
Black Enterprise, Industrial/Service Company of the Year profile
Black-owned
Sub-assembly and sequencing supplier to vehicle manufacturers
Sub-assembly
Sequencing
Logistics
Black Enterprise BE 100s profile
private
not listed
$1.0B
2018 · reported, not filed
Black Enterprise, BE 100s
not disclosed
No ownership percentage published
Not disclosed
Black-owned
Supplier group founded by William F. Pickard, serving vehicle manufacturers across several plants
Components
Logistics
Packaging
Global Automotive Alliance company site
private
not listed
$275M
2018 · reported, not filed
Black Enterprise, BE 100s
not disclosed
No ownership percentage published
Not disclosed
Black-owned
Dealer group co-founded by Robert L. Johnson
Franchise dealerships
Service and parts
RLJ McLarty Landers company site
private
not listed
private — not filed
not disclosed
No ownership percentage published
Not disclosed
Black-founded
Reports through a parent
Brands inside a listed group. The amount is the parent's filing — parents do not break these brands out.
GM route into Black dealer ownership, running since 1972
Candidate programme
MDD 20 Groups
Scholarships
Dealer community
GM minority dealer site
GM
not filed
not disclosed
No ownership percentage published
Not disclosed
Partnership
Ford minority dealer programme dating to the 1980s PUSH pact
Candidate-to-owner pipeline
Ford sustainability reporting
F
not filed
not disclosed
No ownership percentage published
Not disclosed
Partnership
Toyota and Lexus minority dealer association since 2001
Membership programme
Scholarship funds
Annual dealership pledge
Toyota Effect
TM
not filed
not disclosed
No ownership percentage published
Not disclosed
Partnership
Co-owned by Michael Jordan; Toyota technical alliance, not Toyota-owned
NASCAR Cup entries
Technical alliance with Joe Gibbs Racing
Toyota pressroom, NASCAR.com
TM
not filed
not disclosed
No ownership percentage published
Not disclosed
Black-owned
Black dealer principal development
Mercedes-Benz Group · consolidated into Cars
MBG.DE
not filed
not disclosed
No ownership percentage published
Not disclosed
Partnership
Minority dealer network growth
Stellantis · consolidated into North America
STLA
not filed
not disclosed
No ownership percentage published
Not disclosed
Partnership
Black dealer candidate pipeline
Nissan Motor Co. · consolidated into North America
NSANY
not filed
not disclosed
No ownership percentage published
Not disclosed
Partnership
Minority dealer ownership support
Honda Motor Co. · consolidated into Automobile
HMC
not filed
not disclosed
No ownership percentage published
Not disclosed
Partnership
Black dealer recruitment
Hyundai Motor Company · consolidated into North America
HYMTF
not filed
not disclosed
No ownership percentage published
Not disclosed
Partnership
Minority retail ownership programme
BMW AG · consolidated into Automotive
BMW.DE
not filed
not disclosed
No ownership percentage published
Not disclosed
Partnership
Black dealer network expansion
Volkswagen AG · consolidated into Passenger Cars
VOW3.DE
not filed
not disclosed
No ownership percentage published
Not disclosed
Partnership
Michael Jordan's NASCAR team, Nike brand
NIKE, Inc. · consolidated into Jordan Brand
NKE
not filed
not disclosed
No ownership percentage published
Not disclosed
Black-owned
Primary sponsorship of the No. 23 car
McDonald's Corporation · consolidated into US
MCD
not filed
not disclosed
No ownership percentage published
Not disclosed
Partnership
Drive for Diversity supplier support
Goodyear Tire & Rubber · consolidated into Americas
GT
not filed
not disclosed
No ownership percentage published
Not disclosed
Partnership
Independent
Gregory Jackson; among the largest Black-owned dealer groups
Independent · no listed parent
private
no listed parent
no public filing
not disclosed
No ownership percentage published
Not disclosed
Black-owned

Figures are limited to public filings, live market data and revenue published by a named source. A Black ownership percentage is shown only where a company, a filing or a certifying body has published one; everything else reads "not disclosed" rather than being estimated. Private companies file nothing public, so they carry no amount. Prices and filings are read live from a public market feed. Listed companies link out to their market reference page; every other name opens a details window. Every figure here is in US dollars; a company trading or filing in another currency is converted at the live exchange rate and marked with an asterisk.

The Urban Magnate™ · figures are read from public filings and named public sources.