Music + Audio$17.7B industry revenue · RIAA 2024no listed Black-owned market valueawaiting filingsBeauty + Personal Care$92.0B industry revenue · P&S Intelligence 2023no listed Black-owned market valueawaiting filingsSports + Sports Media$170B industry revenue · Two Circles 2024no listed Black-owned market valueawaiting filingsFashion + Sneakers$314B industry revenue · TechSci Research 2024no listed Black-owned market valueawaiting filingsFilm + Streaming$46.0B industry revenue · MarketLine 2024no listed Black-owned market valueawaiting filingsCreators + Influencer Marketing$250B industry revenue · Goldman Sachs Research 2023no listed Black-owned market valueawaiting filingsFood + Hospitality$1.1T industry revenue · National Restaurant Association 2024no listed Black-owned market valueawaiting filingsGaming + Esports$188B industry revenue · Newzoo 2024no listed Black-owned market valueawaiting filingsAutomotive Culture$52.6B industry revenue · SEMA 2024no listed Black-owned market valueawaiting filingsFitness + Wellness$22.4B industry revenue · Health & Fitness Association 2023no listed Black-owned market valueawaiting filings
Top Earners · The Urban Magnate™

Creators + Influencer Marketing

Culture profile

Black creators set the trends that platforms monetise, and the shift underway is from paid post to owned audience, owned product and owned distribution.

Market scale
1.5–10x media value vs non-Black creators (Nielsen, 2023)
Partnership activity
Very high — always-on brand demand
Revenue channels
Brand partnership fees · Platform monetisation and ad share · Owned product and merchandise · Subscription and membership · Live commerce
Source year
2021–2023
17companies · ranked by published financial value
CompanyOperationsTickerAmount · fiscal YTDBlack ownershipTie
Files its own numbers
Black-owned and Black-founded companies standing on their own figures. Private ones file nothing public.
Founded by Morgan DeBaun; digital media for Black audiences
Blavity News
AfroTech
21Ninety
Travel Noire
Blavity brand portfolio
private
not listed
private — not filed
not disclosed
No ownership percentage published
Not disclosed
Black-owned
Media collective founded to move ad spend to Black-owned media
Media network
Brand partnerships
Creator fund
Group Black company site
private
not listed
private — not filed
not disclosed
No ownership percentage published
Not disclosed
Black-owned
Reports through a parent
Brands inside a listed group. The amount is the parent's filing — parents do not break these brands out.
Founded by Cathy Hughes; radio, TV and digital under one listed company
Radio broadcasting
Reach Media
TV One
Cleo TV
iOne Digital
Gaming interests
Urban One 10-Q organisation note
UONE
not filed
not disclosed
No ownership percentage published
Not disclosed
Black-owned
Charlamagne tha God with iHeartMedia
Podcast slate
Live events
Merchandise
Black Effect network site
IHRT
not filed
not disclosed
No ownership percentage published
Not disclosed
Partnership
McDonald's programme backing Black creators and designers
Change Leaders
Change of Fashion
Future 22 alumni
McDonald's programme pages
MCD
not filed
not disclosed
No ownership percentage published
Not disclosed
Partnership
Creator grants and development
Alphabet · consolidated into Google Services
GOOGL
not filed
not disclosed
No ownership percentage published
Not disclosed
Partnership
Black creator and small-business push
Meta Platforms · consolidated into Family of Apps
META
not filed
not disclosed
No ownership percentage published
Not disclosed
Partnership
Black artist and podcast destination
Spotify · consolidated into Premium & Ad-Supported
SPOT
not filed
not disclosed
No ownership percentage published
Not disclosed
Partnership
Netflix's Black audience brand
Netflix · consolidated into Streaming
NFLX
not filed
not disclosed
No ownership percentage published
Not disclosed
Partnership
Amazon seller programme
Amazon · consolidated into Online Stores
AMZN
not filed
not disclosed
No ownership percentage published
Not disclosed
Partnership
Creator funds and showcases
Amazon · consolidated into Advertising & Subscription
AMZN
not filed
not disclosed
No ownership percentage published
Not disclosed
Partnership
Underrepresented creator cohort
Snap Inc. · consolidated into Advertising
SNAP
not filed
not disclosed
No ownership percentage published
Not disclosed
Partnership
Black creator grants
Pinterest · consolidated into Advertising
PINS
not filed
not disclosed
No ownership percentage published
Not disclosed
Partnership
24/7 Black news network
iHeartMedia · consolidated into Multiplatform
IHRT
not filed
not disclosed
No ownership percentage published
Not disclosed
Partnership
Black talk programming block
Sirius XM Holdings · consolidated into SiriusXM
SIRI
not filed
not disclosed
No ownership percentage published
Not disclosed
Partnership
Independent
Angelica Nwandu; one of the largest Black media accounts
Independent · no listed parent
private
no listed parent
no public filing
not disclosed
No ownership percentage published
Not disclosed
Black-owned
Independent
Morgan DeBaun; AfroTech and Travel Noire
Independent · no listed parent
private
no listed parent
no public filing
not disclosed
No ownership percentage published
Not disclosed
Black-owned

Figures are limited to public filings, live market data and revenue published by a named source. A Black ownership percentage is shown only where a company, a filing or a certifying body has published one; everything else reads "not disclosed" rather than being estimated. Private companies file nothing public, so they carry no amount. Prices and filings are read live from a public market feed. Listed companies link out to their market reference page; every other name opens a details window. Every figure here is in US dollars; a company trading or filing in another currency is converted at the live exchange rate and marked with an asterisk.

The Urban Magnate™ · figures are read from public filings and named public sources.