Black athletes drive the value of the leagues and the media rights attached to them, and the ownership conversation has shifted from playing contract to franchise, agency and media stake.
| Company | Operations | Ticker | Amount · fiscal YTD | Black ownership | Tie |
|---|---|---|---|---|---|
Files its own numbers Black-owned and Black-founded companies standing on their own figures. Private ones file nothing public. | |||||
Co-founded by Kevin Durant and Rich Kleiman under Thirty Five Ventures | Editorial Video Events Newsletters Boardroom / Thirty Five Ventures site | private not listed | private — not filed | not disclosed No ownership percentage published Not disclosed | Black-founded |
Sports talk and urban formats across its own radio and TV networks | Radio networks TV One Reach Media Urban One segment reporting | UONE — | not filed | not disclosed Listed company; founding family holds voting control, no filed percentage Urban One proxy statement | Black-owned |
Reports through a parent Brands inside a listed group. The amount is the parent's filing — parents do not break these brands out. | |||||
Black-led ESPN platform, founded as The Undefeated | Editorial site Book publishing Film and television Music publishing Andscape about page | DIS — | not filed | not disclosed No ownership percentage published Not disclosed | Partnership |
Co-founded by Andrew Young and Martin Luther King III; now under Scripps | Linear network FAST distribution Original series Scripps network materials | SSP — | not filed | not disclosed No ownership percentage published Not disclosed | Black-founded |
LeBron James and Maverick Carter; Warner Bros. took a minority stake | Athlete-led digital series Bloomberg on the Turner Sports investment | WBD — | not filed | not disclosed No ownership percentage published Not disclosed | Partnership |
Founded by Robert L. Johnson; held by Paramount | BET network BET+ BET Awards BET Her BET Studios Paramount brand portfolio | PSKY — | not filed | not disclosed No ownership percentage published Not disclosed | Black-founded |
House of Highlights, Black creator slate Warner Bros. Discovery · consolidated into Global Networks | — | WBD — | not filed | not disclosed No ownership percentage published Not disclosed | Partnership |
Shaquille O'Neal, Kenny Smith, Charles Barkley Warner Bros. Discovery · consolidated into Global Networks | — | WBD — | not filed | not disclosed No ownership percentage published Not disclosed | Partnership |
Stephen A. Smith's flagship The Walt Disney Company · consolidated into Sports | — | DIS — | not filed | not disclosed No ownership percentage published Not disclosed | Partnership |
Malika Andrews hosting The Walt Disney Company · consolidated into Sports | — | DIS — | not filed | not disclosed No ownership percentage published Not disclosed | Partnership |
Shannon Sharpe's show, FOX distribution Fox Corporation · consolidated into Cable Network Programming | — | FOXA — | not filed | not disclosed No ownership percentage published Not disclosed | Black-owned |
Black-led daily debate block Fox Corporation · consolidated into Cable Network Programming | — | FOXA — | not filed | not disclosed No ownership percentage published Not disclosed | Partnership |
Black talk and sports channel Sirius XM Holdings · consolidated into SiriusXM | — | SIRI — | not filed | not disclosed No ownership percentage published Not disclosed | Partnership |
Black-led studio and commentary team Amazon · consolidated into Advertising & Subscription | — | AMZN — | not filed | not disclosed No ownership percentage published Not disclosed | Partnership |
Black analysts across NBC and Peacock Comcast · consolidated into Media | — | CMCSA — | not filed | not disclosed No ownership percentage published Not disclosed | Partnership |
Long-running Black athlete endorsements PepsiCo · consolidated into PepsiCo Beverages | — | PEP — | not filed | not disclosed No ownership percentage published Not disclosed | Partnership |
Figures are limited to public filings, live market data and revenue published by a named source. A Black ownership percentage is shown only where a company, a filing or a certifying body has published one; everything else reads "not disclosed" rather than being estimated. Private companies file nothing public, so they carry no amount. Prices and filings are read live from a public market feed. Listed companies link out to their market reference page; every other name opens a details window. Every figure here is in US dollars; a company trading or filing in another currency is converted at the live exchange rate and marked with an asterisk.
The Urban Magnate™ · figures are read from public filings and named public sources.