Brand of a listed parent · Black-owned
23XI Racing
Co-owned by Michael Jordan; Toyota technical alliance, not Toyota-owned
Stock value
- Share price
- UnavailableTM · NYSE ADR · Yahoo Finance
- Listed parent
- Toyota Motor Corporation (technical partner)Figures below are the parent's, as filed
- Revenue · fiscal YTD
- Not filed
- Net income · fiscal YTD
- Not filed
- Latest annual revenue
- Not filed
- Latest annual net income
- Not filed
- Enterprise value
- Not filed
Company profile
- Black ownership
- Not disclosedNo ownership percentage published · Not disclosed
- Active ventures
- NASCAR Cup entries, Technical alliance with Joe Gibbs RacingToyota pressroom, NASCAR.com
Culture profile · Automotive Culture
Car culture has long been a Black aesthetic and status language, yet dealership ownership and aftermarket supply — where the margin sits — remain thinly held.
- Market scale
- $52.6BSEMA 2024 · US automotive specialty equipment sales · United States · source
- Share of the dealer network
- 1,476 of ~18,000Minority-owned franchised rooftops against total US franchised dealerships. · NAMAD / CBT News 2022
- Black-owned dealership count
- Data developingA widely circulated count of ~266 Black-owned dealerships is not verifiable to a primary source. · No verified publisher —
- OEM minority dealer councils
- GM MDAC, Ford MDAManufacturer advisory councils recruiting and financing minority dealer candidates. · GM / Ford MDA 2024–2025
- EV certification requirements
- Model e mandate scrappedFord dropped its EV-only dealer certification programme, easing capital demands on dealers. · InsideEVs 2024
- NASCAR revenue-sharing suit
- 23XI v NASCARLitigation that could reset what a team charter is worth. · ESPN 2024–2025