Private Black-owned company · Black-owned

Group Black

Media collective founded to move ad spend to Black-owned media

Stock value

Share price: Private — not listed
No stock value exists for a company without listed shares.
Revenue: Private — not filed

Company profile

Black ownership: Not disclosed
No ownership percentage published · Not disclosed
Active ventures: Media network, Brand partnerships, Creator fund
Group Black company site

Culture profile · Creators + Influencer Marketing

Black creators set the trends that platforms monetise, and the shift underway is from paid post to owned audience, owned product and owned distribution.

Market scale: $250B
Goldman Sachs Research 2023 · Global creator economy, total addressable market estimate · Global · source
Creator pay gap: 35%
Pay gap between white and Black creators for comparable work. · MSL / Influencer League 2021
Sponsorship share trend: +4 points since 2015
Slow movement in the non-white share of paid deal volume. · IZEA 2015–2022
FTC Endorsement Guides: Effective 26 July 2023
First update since 2009: social tags, fake reviews and virtual influencers all covered. · Federal Trade Commission 2023
Consumer Review Fairness Act: Enforcement guidance
Ongoing FTC business guidance aimed at endorsements and reviews. · Federal Trade Commission Ongoing