Private Black-owned company · Black-owned

Piston Group

Founded by Vinnie Johnson; one of the largest Black-owned manufacturers in the US

Stock value

Share price: Private — not listed
No stock value exists for a company without listed shares.
Revenue: $3.1B
Reported, not filed · Annual revenue on the Forbes company profile · Forbes 2024 · source

Company profile

Black ownership: 100%
Wholly owned by founder Vinnie Johnson · Piston Group / Crain's Detroit reporting
Active ventures: Vehicle module assembly, Detroit Thermal Systems, Irvin Automotive
Piston Group company site

Culture profile · Automotive Culture

Car culture has long been a Black aesthetic and status language, yet dealership ownership and aftermarket supply — where the margin sits — remain thinly held.

Market scale: $52.6B
SEMA 2024 · US automotive specialty equipment sales · United States · source
Share of the dealer network: 1,476 of ~18,000
Minority-owned franchised rooftops against total US franchised dealerships. · NAMAD / CBT News 2022
Black-owned dealership count: Data developing
A widely circulated count of ~266 Black-owned dealerships is not verifiable to a primary source. · No verified publisher —
OEM minority dealer councils: GM MDAC, Ford MDA
Manufacturer advisory councils recruiting and financing minority dealer candidates. · GM / Ford MDA 2024–2025
EV certification requirements: Model e mandate scrapped
Ford dropped its EV-only dealer certification programme, easing capital demands on dealers. · InsideEVs 2024
NASCAR revenue-sharing suit: 23XI v NASCAR
Litigation that could reset what a team charter is worth. · ESPN 2024–2025