Independent · Black-owned
The Shade Room
Angelica Nwandu; one of the largest Black media accounts
Stock value
- Share price
- Private — not listedNo stock value exists for a company without listed shares.
- Revenue
- Private — not filed
Company profile
- Black ownership
- Not disclosedNo ownership percentage published · Not disclosed
- Active ventures
- None listed
Culture profile · Creators + Influencer Marketing
Black creators set the trends that platforms monetise, and the shift underway is from paid post to owned audience, owned product and owned distribution.
- Market scale
- $250BGoldman Sachs Research 2023 · Global creator economy, total addressable market estimate · Global · source
- Creator pay gap
- 35%Pay gap between white and Black creators for comparable work. · MSL / Influencer League 2021
- Sponsorship share trend
- +4 points since 2015Slow movement in the non-white share of paid deal volume. · IZEA 2015–2022
- FTC Endorsement Guides
- Effective 26 July 2023First update since 2009: social tags, fake reviews and virtual influencers all covered. · Federal Trade Commission 2023
- Consumer Review Fairness Act
- Enforcement guidanceOngoing FTC business guidance aimed at endorsements and reviews. · Federal Trade Commission Ongoing