Private Black-owned company · Black-owned
The Lip Bar
Founded and led by Melissa Butler; sold through Target and Walmart
Stock value
- Share price
- Private — not listedNo stock value exists for a company without listed shares.
- Revenue
- Private — not filed
Company profile
- Black ownership
- Not disclosedNo ownership percentage published · Not disclosed
- Active ventures
- Cosmetics line, Thread Beauty, Retail distributionThe Lip Bar company site
Culture profile · Beauty + Personal Care
Black consumers buy beauty at a rate far above their share of the population, and founder-led brands have proven that shade inclusivity is a category standard rather than a niche.
- Market scale
- $92.0BP&S Intelligence 2023 · US beauty and personal care products market · United States · source
- Black brands' share of beauty revenue
- 2.5%Against 11%+ of category spending by Black consumers. · McKinsey 2022–2023
- Shelf space at major retailers
- Up to 7%Maximum share of shelf held by Black-owned brands at most retailers. · McKinsey 2023
- 15 Percent Pledge
- Retail shelf commitmentsRetailers committing 15% of shelf space to Black-owned brands. · Fifteen Percent Pledge 2020–ongoing
- CROWN Act
- 20+ statesHair discrimination bans passed at state level; passed the US House in 2022, not yet federal law. · State legislatures / US House 2019–2022
- Claims scrutiny
- Marketing claims under reviewRegulatory attention on 'clean beauty' and ingredient claims; specific rulings unverified. · FTC guidance 2020s